Forgotten superhero in graphic design

Image 1, Book cover created by Alison Forbes, I Can Jump Puddles written by Alan Marshall (https://abda.com.au/2017/07/10/alison-forbes-book-design-pioneer/, accessed 07/04/2019)

Alison Forbes as a full-time graphic designer, she has made a great effort on pushing the development of Australian culture as well as influenced as a female designer from graphic design. Alison Forbes was also a book cover graphic designer, and she had put into the Hall of fame (AGDA) in Australia. According to the reading Plotting the Historical Pipeline of women in graphic design written by Jane Connory, I learned that people did not pay attention to works designed by women graphic designers. The increasing numbers of female students in graphic design didn’t solve the problem of the statue of women designers.

Jane Connory considered that (Plotting the Historical Pipeline of women in graphic design, 2017, p2-p3) in 1985, although graduate women students outnumbered men by almost three to one from all Australian universities, the future society situation and future prospect make students feeling overwhelmed. At this stage, female graphic designers were facing the same position as the graduate feminine graphic design which is the unshakable female social status. However, although there were no female graphic designers participated in the AGDA first National Executive meeting in 1989 as well as all the chef and chairman were all males, Alison Forbes has received the AGDA first honor award for her continued and outstanding contribution on the production of Australia book covers design. According to the AGDA Hall Of Fame, her contribution including that she was the first full-time individually independent book cover designer in Australia,  her illustration for Alan Marshall’s I Can Jump Puddles has confirmed in the Australian Book Publishers Association (ABPA) Books of the Year as well as she became the first staff designer at Melbourne University Press at the age of 23. Her works occupied the most critical position in the development of Australia culture (Turning Pages: The brilliant career of Alison Forbes, designer, Jane Sullivan).

The methods Alison Forbes used for creating this artwork (Image 1) are paper, paintings, pen tool, and printmaking. Those are all traditional methods at that time. By using these tradition tools, Alison Forbes had done a lot of incredible works. However, the main ideas of graphic design now were mostly about numerous of inspirations and the requirement of works efficiency. There were millions of students graduate every year, and this caused high pressure and competitive. Because there are billions of ideas and works coming up every minute, so the process of complete a design needs less time than before. Otherwise, this unique idea will turn up from another graphic designer and will also be published by another company.

Although the process from ideas to a specific graphics product finish within a short period, the quality of the result was much better than before due to the rise of technologies. Also, the rapid development of society has led to an increase in work efficiency. Companies need more ideas that come from a professional graphic designer; the companies need prototypes, videos about their graphic works. Therefore, graphic designers from today have the knowledge on using technologies to made book covers, DVD covers, a variety of software used to edit videos, and also digital sketches on a computer, such as using an Adobe software called Photoshop and another Adobe software called Premiere Pro. These technics methods have changed the way graphic designers thinking and inspiriting because of the combination of traditional hand painting or making and the latest technologies with achievement in today. In addition, an important reason that people have forgotten most of the female designers including Alison Forbes was because of the society of female graphic designers.

The computer has replaced most of the works which used to finish by hands years ago. Consequently, computers and other electronic devices have made the aesthetic different compared to the last decade of years as well as people read books on their phone online. To buy a book will more about a collection. Although the book cover design works from Alison Forbes had occupied the most important position during the developing of Australia culture and graphic design field, female designers still need to speak for themselves.

Reference

Image 1, Book cover created by Alison Forbes, I Can Jump Puddles written by Alan Marshall (https://abda.com.au/2017/07/10/alison-forbes-book-design-pioneer/, accessed 07/04/2019)

Dominic Hofstede professional, Turning pages: The brilliant career of Alison Forbes, designer, accessed
05/04/2019 https://www.smh.com.au/entertainment/books/turning-pages-the-brilliant-career-of-alison-forbes-designer-20180510-h0zx0a.html

Pamela Ruskin, Alison Forbes, accessed 06/04/2019 https://recollection.com.au/biographies/alison-forbes

Jane Connory, Plotting the Historical Pipeline of women in graphic design p2-p3, p5-p6

ABC company, The Land That Waited, accessed 07/04/2019 https://aso.gov.au/titles/tv/the-land-that-waited/clip1/

ABDA Blog Alison Forbes: a book design pioneer, accessed 07/04/2019
https://abda.com.au/2017/07/10/alison-forbes-book-design-pioneer/

One thought on “Forgotten superhero in graphic design

  1. I really agree the opinion you talk about Alison Forbes as a full-time graphic designer, she has made a great effort on pushing the development of Australian culture as well as influenced as a female designer from graphic design.

    Being a part of women of graphic design, Forbes eventually reached global recognition through her designs and sparked more reason and recognition towards the empowerment of women and was a source of motivation for anyone, regardless of gender to add towards the industry of graphic design.

    However your images and your overall article is not really relative, you can discuss more about the design of the book cover you choose. I think focusing on the design of this book, we can notice that Forbes didn’t use any sort of signs or added any mystery towards the title, it was clear and visibly defining. I Can Jump Puddles was about looking through life and exploring reality, like and adventure and her design for this title did it justice. The materials used in her designs were modern for her time and represent classical designs that still hold aesthetic value as of today.

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